Business Strategy

9 Powerful Ways To Combine Social Media and Email Marketing

9 Powerful Ways To Combine Social Media and Email Marketing by Steven Garland Social media marketing is great for reaching new people. Email marketing is awesome at making them convert. If you see an opportunity here, you’re correct. Customers need to encounter a brand up to 12 times before making a purchasing decision. Companies that integrate email with social media marketing can achieve that milestone sooner. In the process, they build customer loyalty, drive engagement and generate brand recognition. Pretty cool, huh? What’s best, it’s simple to make them work in tandem in…

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Business Strategy

How to Get More Customers for Your Online Store

In this post we’re going to look at some tactics. Everyone running an online store should form a long-term strategy for growth and it’s important to recognize the difference between strategy and tactics.Tactics are actions you take to execute a strategy. But what are some common tactics you can use as part of a “big picture” strategy? Here’s 10 tactics on getting more customers for your online store….

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Business Strategy

Social Media Marketing Tactics to Increase Online Sales

Social Media Marketing Tactics to Increase Online Sales 1. Post compelling content frequently To grow your social following over time, it’s crucial to post content consistently. Studies suggest that audiences respond differently depending on your posting frequency, so make sure you test to figure out the best cadence for your brand. You can also compare your posting frequency and engagement rates to your competitors. Numerous companies have looked into the optimal number of times to post on each channel, and it’s worth pointing out the potential appetite of users on each platform. But…

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Business Strategy

How to Set Policies and Rules for Your Retail Store

How to Set Policies and Rules for Your Retail Store The best time to establish policies and procedures for your retail store is during the planning stages. By anticipating problems before you open your doors, you can strategize how you’ll handle special situations, as well as the normal day to day operations. This helps avoid making mistakes once you’re faced with real-life customers. Document each policy in a procedures manual or employee handbook. It doesn’t have to be fancy, just a three-ring binder that you can continue to update as…

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Business Strategy

Online security and fraud

Online security and fraud Operating your business in a secure online environment will help you meet your legal obligations to keep your customers’ information private. Providing online security is also critical in managing risk in your business and in building and maintaining customer confidence and trust. Online security You need to put security measures in place to make sure you and your staff are using the internet safely. Online security should be included in your business planning, particularly in your risk assessment. Simple tips for staying safe online Install security…

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Business Strategy

Promoting your business online

Promoting your business online When you are preparing your marketing plan, you should consider how you can promote your business online. This can be more cost effective than traditional methods, such as advertising in newspapers or on TV. It’s also easy to measure the success of online promotions, as you can collect data on the response to your promotions. Online tools can help you reach a more targeted audience with personalised messages, which can help you build ongoing relationships with customers. A few simple ways of promoting your business online…

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Business Strategy

Setting up your own online shop and Selling Online

Selling Online Setting up an online shop to sell your products can be a useful and profitable way of doing business. It allows you to operate without necessarily needing a traditional shopfront and gives your customers more flexibility because they can buy your products at any time of the day. Online selling can also broaden your customer base, as you can sell to people who are interstate or overseas. Online shopping doesn’t appeal to everyone, so make sure your target market is comfortable with buying online before you start. You…

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Business Strategy

Reasons Why You Should Do Business Online

The Internet has become part of our everyday life.Millions of people around the world are now connected to the Internet, it has radically altered the way we work, play, do business and interact with each other. It has changed the way we think even the way we live. The influence of internet continues to grow and every day more of us and our businesses recognize the need of communicating and doing business online.

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